Designing and Developing Sustainable Tourism

The AIM-School of Executive Education and the Dr. Andrew L. Tan Center for Tourism is offering a 5-day program on 13-17 August 2018.

The program aims to increase stakeholders’ overall capacity to implement sustainable tourism development plans within their scope. Modules aim to instill a deeper understanding of how the tourism industry can be managed.

Should you have further inquiries, please do not hesitate to contact Mr. Ylaij Gideon B. Santos

Designing and Developing Sustainable Tourism

Humble Beginnings
The most successful products are created out of necessity. Products made with the intent of genuinely bettering lives create undeniable value that no amount of efforts in marketing and sales can replicate. Such was the case of the owners, Rico and Edilee Omoyon, who created an organic ointment to ease the skin asthma of their son. Doctors mentioned that their son’s asthma is a recurring variation of the sickness, the effects of which can only be eased momentarily through weekly treatment – but can never be totally eliminated. The thought of this instilled in the couple a feeling of disbelief, which was immediately replaced by hope as they tried to make-use of Edilee’s background in cosmetic production. Thus, a 100% all natural skin tonic was created from honey, avocado oil, and lemongrass — made to potentially ease the pain their son experienced due to his skin’s hypersensitivity. The positive effects on their son’s skin was astounding, but what followed from this small victory was an opportunity that the couple never foresaw.

Growing Business, Growing Sustainability
Edilee created more ointments to help out family friends in their similar struggles with skin asthma. The effectivity was evident, and talk about the product spread like wildfire. Soon, more and more people were messaging them to also accommodate their order. With neither the capacity nor the manpower to produce large-scale, the Omoyon family eventually tried to meet the demands out of their desire to help other people with similar skin-related illnesses as their now fully asthma-free son. As they contacted suppliers for their raw materials, they simultaneously ventured to create their very own supply of ingredients, with Honey being the most costly key-component to their successful product formula. They strived to make their own honey farm with numerous struggles along the way. But once their sustainability practices were in place, everything after came in naturally, literally. In-house production of raw materials lessened costs by huge margins and doubled their production rates due to the elimination of variables such as delivery time, product availability, and quality inconsistency. By-products from the ointment creation had other uses, such as fertilizers and organic soaps, which in effect boosted their product portfolio and allowed them to expand their business. The Omoyons owe this growth due to their efforts in practicing sustainability.


Milea’s Social Responsibility
Sustainability produces beauty like no other. Rich flora and fauna, green as long as the eye can see. Their miniature jungle houses tons of vegetables used to cook fresh meals for their guests. Surprisingly, their apiary is unlike any other, with bee houses created from plastic bottles, car tires, and discarded wood. Unused CDs strategically decorate their garden with the purpose of capturing and refocusing light onto their growing plants even on a cloudy day. The ingenuity of each and every use of byproduct all align with their goal of “zero waste”. With the success of Milea Bee Farm, the Omoyon family also produced numerous job opportunities in their local community of Batangas City. Their social responsibility of teaching sustainability has catered to all types of people, both locally and internationally — from helping undergraduates to established corporations.

Learn from us. Be inspired.

For inquiries or Reservations:
(02) 465-2815 or



AIM-Course Overview Poster

The program aims to increase stakeholders’ overall capacity to implement sustainable tourism development plans within their scope.

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